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A few months ago, during a session with a leadership team of a mid-sized company, one executive made a remark I now hear more and more often:
“Our teams are already using AI tools. We haven’t yet decided what role AI should play in the company.”
The comment was not about technology. It was about leadership.
Artificial intelligence adoption across Europe is accelerating. According to Eurostat (2025), nearly 20% of EU enterprises now use AI technologies. Yet the gap by size is striking: more than 55% of large corporations have integrated AI, compared to only 17% of small enterprises. In just one year, overall adoption increased by more than six percentage points.
Technology is clearly advancing. The question is why many SMEs still struggle to integrate it coherently.
The difference is not only about investment. It is about organisational absorption.
In many SMEs, AI is treated as a technical initiative. It is delegated to IT or digital specialists with the expectation that they will “implement it.”
But AI is not a software upgrade. It is a decision about how value is created.
Recent OECD (2025) reports reinforce this point. In its analysis of generative AI adoption, 50% of non-adopting SMEs explicitly cite a lack of employee skills as a key barrier. In a separate discussion paper prepared for the G7, between 56% and 58% of micro, small and medium-sized enterprises identify difficulties in recruiting staff with AI skills as the most pressing challenge, while up to 46% report gaps in the skills of their existing workforce.
However, the issue goes beyond technical capability. OECD analysis highlights that many organisations lack the managerial and organisational capacity required to redesign workflows, lead change processes, and translate technological potential into a clear business case.
When AI conversations remain confined to technical teams and do not reach the strategic level of the executive committee, transformation rarely follows.
The gap is not only technical. It is executive.
From Tool Adoption to Organisational Redesign Adopting AI requires reviewing processes, responsibilities, and performance standards.
If administrative tasks are automated, what happens to the time that is freed? If preliminary data analysis can be completed in minutes, what level of preparation should be expected before a strategic decision?
AI does not eliminate meetings. It raises the standard of thinking before them.
Today, executives can arrive at board discussions with scenario simulations, risk assessments and structured analyses generated in minutes. If leadership habits remain unchanged, the organisation does not increase its decision quality. It merely accelerates existing patterns.
The conversation must therefore shift from “Which tool should we use?” to “How does this change the way we decide, coordinate, and lead?”

Public narratives around AI often focus on job replacement. In the SME environment, however, the immediate challenge is less about large-scale substitution and more about redefining professional value.
As productivity improves through automation, leadership must decide whether the freed capacity will translate into more operational load, or into deeper strategic thinking, innovation, and process improvement — a capability increasingly strengthened through targeted initiatives such as Leadership Training Courses in London.
For this transition to be sustainable, psychological safety becomes essential. Teams need space to experiment, learn, and discuss difficulties without fear of penalisation. Clear guidelines around ethical use and data protection are equally critical.
Digital transformation is, fundamentally, cultural transformation.
Questions Every Executive Committee Should Ask Before discussing specific tools, leadership teams may need to pause and reflect:
➢ Are we approaching AI as a standalone tool, or as organisational redesign?
➢ Who within the executive team owns its strategic integration?
➢ What new level of preparation do we expect before key decisions?
➢ Have we redefined what “adding value” means in this new context?
➢ Do we have a clear framework for ethical use and information security?
These questions do not demand immediate answers, but they do require deliberate conversation.
Conclusion: Before integration, introspection AI does not create culture. It amplifies it.
If a leadership team is aligned, clear on its strategic priorities, and capable of holding constructive disagreement, AI becomes a multiplier of clarity and speed. But if a company already struggles with fragmentation, micromanagement, unclear accountability, or silent misalignment, technology will not solve those issues. It will accelerate them.
Before implementing tools, executive teams must ask deeper questions:
AI does not simply automate processes. It redistributes power, time, and information. Without cohesion at the top, this redistribution creates confusion rather than competitiveness.
The companies that will lead in the AI era will not be those that adopt the most tools. They will be those whose leadership teams have the maturity to examine their own culture before redesigning their systems.
Technology is scalable. Culture is foundational.
And without a strong foundation, acceleration becomes instability.
Posted On: March 4, 2026 at 01:02:43 PM
Last Update: March 16, 2026 at 09:07:30 AM

Written by
Susana Jiménez is an executive advisor and leadership consultant specialising in executive team alignment and organisational culture. With over two decades of international leadership experience across Europe and the United States, she works with senior teams to strengthen decision-making, improve cohesion and navigate complex transformation processes. Her work focuses on the relational foundations that drive performance across the organisation, based on the belief that how leadership teams function internally ultimately shapes how the company performs externally.
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